AI-enabled digital banking experience in Nigeria
Sparkle aims to simplify banking with an online support system across digital channels. Seeking an always-on solution, it integrates seamlessly with their ticketing system, offering support in multiple languages, including Nigerian local languages.
6K
monthly chats
76%
ticket automation
3K
monthly unique customers engaged
Sparkle, a leading digital bank with a vision to simplify and digitize banking services, recognized the need for an online support system that would cater to its customers across various digital channels. In addition to providing an always-on solution, Sparkle required seamless integration with their existing ticketing system and support for multiple languages, including major local languages in Nigeria. Sparkle is a Nigerian digital bank which offers a range of financial services designed to improve financial access for individuals and small business owners. It offers digital-only bill payments, loans, group banking, virtual bankcards, and more via its website and mobile app, with a focus on lifestyle-friendly and convenient banking.
Challenge
Challenge
To maintain their commitment to seamless digital banking, Sparkle faced the challenge of finding a comprehensive online support system that covered all their digital channels, including web, mobile, and social platforms. Furthermore, they needed a solution that seamlessly connected with their existing ticketing system to ensure efficient human agent intervention when required. Additionally, being aware of the linguistic diversity in Nigeria, Sparkle required support for local languages such as Yoruba, Igbo, and Hausa alongside English.
Process
Process
To address these challenges and provide a unified customer experience, Sparkle turned to Proto and implemented their AI Customer Experience (AICX) platform.
Proto worked with the Sparkle team to establish a creative automated conversational experience in tandem with a seamless connection with Sparkle’s third-party ticketing system, ensuring a smooth collaboration between the automated chatbot interface and human support agents.
Proto’s AICX platform was also deeply integrated into Sparkle's mobile app, enabling users to ask questions and receive instant responses, as well as raise ticketed complaints if necessary.
Solution
Solution
Sparkle’s chatbot, Indy, was deployed across their customer service channels, including their website, mobile app, and WhatsApp – allowing them to resolve multiple queries in real time seamlessly. It also allowed users to create tickets for complaints when needed.
The chatbot is able to provide support in Nigeria’s major local languages, including Yoruba, Igbo, and Hausa, significantly improving the service experience for Sparkle's culturally rich and diverse customers.
The implementation of Proto's AICX platform marked a significant milestone in Sparkle's journey towards revolutionizing digital banking in Nigeria. By addressing the challenges of providing seamless support across diverse digital channels, integrating with their existing ticketing system, and offering multilingual support, Sparkle successfully transformed its customer experience.
76%
ticket automation
The results speak for themselves, with strong engagement, a substantial reduction in manual ticket creation, and widespread adoption among users. As Sparkle continues to innovate, their future in digital banking in Nigeria looks promising, with Proto's AICX platform playing a pivotal role in their success.
About Proto
Proto is the leading generative AI platform for local customer experience. Powered by GPT and its own proprietary AI engine, Proto's AI Customer Experience (AICX) Platform automates transactions, tickets, bookings, and other high-volume interactions for local and mixed languages across text, voice and 20+ messaging channels. Proto is globally-recognized for its inclusive AICX solutions across the government, financial, health and transport industries.