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Detecting scams: Proto and Winnow connect complaints and social media posts

5

min read

March 13, 2025

Proto, a leader in AI-driven consumer protection, has partnered with Winnow, an social media monitoring tool for regulators, to revolutionise scam detection and financial fraud prevention. This collaboration enhances regulatory oversight by integrating AI-processed consumer complaints with real-time social media posts, enabling regulators to identify scams faster than ever before.

Building on Proto’s success in the Philippines, where its AI-driven complaint automation system supports the Bangko Sentral ng Pilipinas (BSP), this partnership incorporates Winnow’s AI-powered social media scraping capabilities. BSP has commissioned this integration as part of its ongoing efforts to enhance financial consumer protection by leveraging AI to monitor and analyze public complaints in real time.

Proto’s analytics module is being upgrades with social media insights to allow BSP to proactively detect fraudulent schemes and emerging financial threats before they escalate, improving regulatory oversight and consumer protection strategies.

Correlating consumer complaints and online posts

The partnership is informed by research from Innovations for Poverty Action (IPA), which highlights the importance of correlating consumer complaints with external data sources to identify fraud patterns. IPA’s studies demonstrate that traditional complaint logs alone do not provide a complete picture of fraud risks. During the COVID-19 pandemic, for example, global complaint numbers dropped while consumer grievances surged on social media. By incorporating social media analysis of social media sites like Facebook and Reddit for fraud detection, regulators can gain real-time insights into evolving scams.

Proto’s AI-driven complaint automation has already made a significant impact in the Philippines. Through its partnership with BSP, Proto’s technology has processes over 500,000 consumer interactions per month and automated financial consumer protection across 100+ financial institutions. With BSP’s request to upgrade this deployment with scraping popular websites and analysing social media discourse, regulators can now correlate direct consumer complaints with broader public sentiment and emerging scam trends.

Strengthening global suptech innovation

Both Proto and Winnow are founding members of the SupTech Industry Group, a coalition dedicated to advancing supervisory technology solutions for financial regulators. Their combined expertise has contributed to supervisory technology deployments in markets from the Philippines to Peru, reinforcing the global shift toward AI-powered oversight with the power to keep up with scammers.

Proto CEO Curtis Matlock said: “The future of financial consumer protection lies in real-time, AI-driven intelligence. Our partnership with Winnow enables regulators to identify scams before they escalate, enhancing financial stability and consumer trust.”
Winnow CEO Lejla Sarcevic said: “The integration of social media analytics with formal complaint data provides regulators with an unparalleled advantage. Leveraging Winnow’s insights from unstructured social media data augments Proto’s AI complaints platform with even deeper insights across the market. This powerful mix of data sources drives meaningful policy interventions, and helps increase consumer trust”

This collaboration is a game-changer for financial authorities seeking to modernise fraud detection mechanisms. By leveraging AI to bridge the gap between consumer complaints and real-time online discourse, Proto and Winnow are setting a new standard for proactive financial consumer protection worldwide.

About Winnow

Winnow is a leading AI-powered social media intelligence company that specializes in detecting fraudulent schemes, misinformation, and emerging risks. By leveraging advanced machine learning models and automated data scraping, Winnow helps financial regulators, consumer protection agencies, and private institutions identify and mitigate online threats in real time. For more information, visit www.winnowtech.io

About Proto

Proto is the leading generative AICX platform for local languages. Its inclusive text and voice AI assistants excel at usecases for customer experience, consumer protection, employee experience, and indoor navigation. The Proto AICX Platform is powered by large language models and the proprietary ProtoAI engine for high accuracy in underserved languages. Proto deployments feature enterprise-grade security and capabilities such as on-premise hosting, customised analytics, and a 24/7 prompt engineering service. Headquartered in Waterloo, Canada, Proto is a global team operating across Latin America, Africa, and Asia.

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