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Trusted by industry leaders

Proto is the AI localisation and security partner for regulated industries.
5K

PhilCare leverages technology to deliver exceptional service to our clients. We believe that strategic partnerships like the one we have with Proto will help us achieve our goals. In just the first few months of using Proto’s platform, PhilCare immediately felt an improvement in delivering our services. Thank you to the competent team from Proto!

Bangko Sentral ng Pilipinas

The multilingual Proto chatbot empowers financial consumers by giving them a more accessible channel for raising complaints. This is in line with the central bank’s commitment to pursue innovations in financial services for the benefit of Filipinos.

2018
Proto is founded by Curtis Matlock at the National Taiwan University while he studies the Chinese language on the country’s Huayu Enrichment Scholarship.

proto

noun

[prō-tō]
the root of human language

2019
Proto joins the NextAI and Creative Destruction Lab accelerators in Canada, and launches its first chatbots for low-resource and mixed languages in Southeast Asia.
2020
Proto earns its first public sector clients, starting with the Central Bank of the Philippines, and is recognised in the Inclusive Fintech 50 by Visa, MetLife, IFC, and Accion.
Bangko Sentral ng Pilipinas

The multilingual Proto chatbot empowers financial consumers by giving them a more accessible channel for raising complaints. This is in line with the central bank’s commitment to pursue innovations in financial services for the benefit of Filipinos.

2021
Proto expands into Sub-Saharan Africa, deploying at the National Bank of Rwanda with African Development Bank support.
2022
Proto raises its Series A round and expands into private sector industries with enterprise clients like The Medical City, PhilCare, and FINCA.
2023
Proto launches its latest end-to-end platform with generative and voice AI for underserved languages, such as Tagalog and Kinyarwanda.
ceb
Cebuano
en
English
rw
Kinyarwanda
kj
Oshiwambo
sw
Swahili
tl
Tagalog
2024
Proto partners with the Gates Foundation and Canada's government to deliver national AI communications systems across more low-and-middle-income markets.
2025
Proto processes 35 million AI interactions across more than 20 languages, and is recognised the by the G20 TechSprint for its work in grievance redressal.
2026
Proto focuses on its anti-scam centre, patient experience, and insight advisor usecases to deliver the highest social impact with AI.

Built and reviewed live on /about as one of three timeline options (register / two-track spine / a horizontal option). Markup removed when the register was chosen — see the git history for src/pages/about.astro around 2026-08-27 for the exact JSX (a vertical-spine layout, entries alternating left/right of a centre rule, using the same nine real timeline entries as the register).

Our leaders

Proto’s team is as diverse as its clients.
Nino Columna

Nino is an operations expert specialised in talent acquisition and development. His career focuses on lean workforce management with effective AI augmentation. He studied psychology and holds human resources certifications.

Noella Dushime

Noella is a business expansion leader specialised in the application of new technology to Africa’s public sector. Her career started in the telecom industry and led to Irembo, the e-government platform of Rwanda, where she ran growth and partnerships. She studied information technology at Mount Kenya University and computer science at the University of Rwanda.

Andy Jung

Andy is a fullstack software engineer specialised in enterprise security and agentic team management. His career is featuring the balanced integration of AI-based tools for design, development, and quality assurance processes to increase product velocity. He studied statistics at the University of Toronto, with a focus on data science and machine learning.

Erik Klimenko

Erik is a fullstack growth leader specialised in web design and SaaS user experience. His career focuses on AI tools for product-led growth and established enterprise sales processes. He studied business analytics at the Higher School of Economics.

Weiying Kok

Weiying is a natural language processing expert leading Proto’s low-resource language research team and implementing AI deployments for enterprises and governments. Her career started at MIMOS, Malaysia’s applied research and development centre for socio-economic growth, following studies in cognitive science at Universiti Malaysia Sarawak.

Curtis Matlock

Curtis is a founder dedicated to deploying AI in underserved markets. He served in Canada’s armed forces, graduated in political science at the Royal Military College of Canada, and studied Chinese at the National Taiwan University. He leads Proto’s social impact work with a focus on AI-based public policy feedback loops from his studies at the United Nation’s International Labour Organisation in Turin.

Margarita Serrano

Margarita is a customer experience and prompt engineering specialist at Proto, focused on AI effectiveness for multilingual contact centres. Her career spans BPO operations and customer success for companies such as Concentrix and Zenleads. She studied in hospitality at St. Scholastica’s College Manila.

NC
Nino Columna
Head of Operations
Asia
ND
Noella Dushime
Head of Partnerships
AJ
Andy Jung
Head of Engineering
Americas
EK
Erik Klimenko
Head of Product
WK
Weiying Kok
CTO
Asia
CM
Curtis Matlock
CEO
Europe
MS
Margarita Serrano
Head of CX
Asia

Remote team, local footprint

Proto serves its clients from key locations in Asia and Africa.

Waterloo
Global
14 Erb St. W,
Waterloo, ON N2L 1S7,
Canada
Bonifacio Global City
Asia
One Park Drive, 707, 11th cor 9th Ave,
BGC, Taguig 1635
Philippines
Kigali
Africa
Norrsken House,
1 KN 78 St, Kigali,
Rwanda
Typography
All H1 Headings

Heading 1

All H2 Headings

Heading 2

All H3 Headings

Heading 3

Heading classes
heading-style-title

Heading-style-title

heading-style-h1

Heading-style-h1

heading-style-h2

Heading-style-h2

heading-style-h3

Heading-style-h3

heading-style-h4

Heading-style-h4

heading-style-h5

Heading-style-h5

heading-style-h6

Heading-style-h6

Text sizes
text-size-large

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

text-size-medium

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

text-size-regular

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

text-size-small

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

text-size-tiny

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Text weights
text-weight-xbold
text-weight-xbold (800)
text-weight-bold
text-weight-bold (700)
text-weight-semibold
text-weight-semibold (600)
text-weight-medium
text-weight-medium (480)
text-weight-normal
text-weight-normal (400)
text-weight-light
text-weight-light (300)
Colors
Theme tokens (--_themes---*)
surface
--_themes---surface
on-surface
--_themes---on-surface
primary
--_themes---primary
on-primary
--_themes---on-primary
primary-hover
--_themes---primary-hover
secondary
--_themes---secondary
on-secondary
--_themes---on-secondary
secondary-container
--_themes---secondary-container
outline
--_themes---outline
outline-hover
--_themes---outline-hover
outline-focus
--_themes---outline-focus
c-lowest
--_themes---c-lowest
c-low
--_themes---c-low
c-main
--_themes---c-main
c-high
--_themes---c-high
c-highest
--_themes---c-highest
Brand tokens (--_brand---*)
brand-1
--_brand---brand-1
brand-2
--_brand---brand-2
brand-3
--_brand---brand-3
brand-4
--_brand---brand-4
brand-neon
--_brand---brand-neon
on-brand
--_brand---on-brand
text-reflect
--_brand---text-reflect
Components
Buttons — ui/Button.astro (legacy, since removed; raw markup here reproduces its exact output using the still-live vendored classes)
variant="primary"
Proto
variant="secondary"
Proto
variant="ghost"
Proto
variant="on-surface"
Proto
variant="link"
Proto
ButtonGroup is-side-by-side
Pill tags
variant="primary"
Enterprise Plan
variant="secondary"
Add-on
Structure classes
container-small
container-medium
container-large
Spacers
spacer-tiny
spacer-xxsmall
spacer-xsmall
spacer-small
spacer-medium
spacer-large
spacer-xlarge
spacer-xxlarge
spacer-huge
spacer-xhuge
spacer-xxhuge
Icons
icon-1x1-large (32)
icon-1x1-medium (24)
icon-1x1-small (20)
icon-1x1-xsmall (12)

Client stories

Regulators already running redress

Rwanda
National Bank of Rwanda

Consumer protection automated across more than 600 supervised financial institutions, with complaints routed to the responsible provider.

65Kinteractions / month
Mozambique
Bank of Mozambique

Financial education and consumer protection delivered to citizens across all 10 provinces and the Mozambican diaspora.

10provinces covered
Rwanda
Government of Rwanda

Integrated AI citizen support agents deployed through local government to build trust in public services through automated engagement and complaint resolution.

GatesFoundation programme
Multi-market
Anti-Scam Centre with FNA

Multilingual citizen scam reporting connected to real-time fund tracing — winner of the G20 TechSprint 2025 award.

G20TechSprint 2025 winner

Service beyond messages

Reach remote customers, analyse sensitive data and resolve disputes.
Receive and generate voice
Local language support
Multichannel support
Analysis of your workspace data
Access data from all modules
Embedded Advisor and Co-pilots
Resolve disputes with Inbox Co-pilot
Train on your conversation history
Advanced models for reasoning
Conversation snapshot
Sentiment analysis
Emotion analysis
Social media and web scraping
Scraped data analysis
Target pages and keywords
Auto tag conversations and people
Auto fill custom fields
Auto assign teams
Conversation snapshot
Sentiment analysis
Emotion analysis

Reach the public

Proto deploys across major messaging channels for mulitilingual text and voice.
WhatsApp
Online
What are your branch opening hours?
Our branches open Mon–Fri, 9am–5pm.
Do you have Saturday hours?
Messenger
Active now
Can I reschedule my appointment?
Yes! What date works for you?
Next Tuesday afternoon.
Webchat
Online
Hi, I'd like to check my account balance.
Of course! Please share your account ID.
Sure - it's #482910.
WhatsApp Business Tech Provider
  • Direct, verified access to the WhatsApp Business
  • Direct integration with Meta's WhatsApp Business API
  • Guided Meta onboarding and WhatsApp Business verification
Meta Business Partner
Verified by Meta for technical and compliance standards across WhatsApp and Messenger

We build local language models

Proto’s AI deployments are trained on low-resource languages and workflows to ensure inclusion.
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